Dan
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10:11:21 pm on April 14, 2010 | # |
Is it really worth ranting on Twitter, Facebook, blogs and cyberspace in general when a company shafts you? We’ve seen it happen on social networks especially in regards to AT&T, and rightfully so. But how often do those companies listen to their publics?
I recently experienced some severe down time with Layeredtech and Tweeted and ranted about it. Eventually after a month after the incident I got 1 month free hosting. A token amount for the amount of downtime they caused me.
Now I’ve got some criticism to level at ING Direct (a post coming soon), but I’m left thinking how much does it actually avail to “smear” a company publicly. I think in many ways it is important because it takes time to clean up a image online. And as much as companies don’t like it, if you search “ING Direct reviews” and you see some crummy reviews cropping up, you lose business.
Companies should know that when they shaft their publics, they deserve to be shafted in return. The one thing companies should do is engage their publics directly and in the initiated forum, instead of going quiet and retreating into their shells. This will show folks that they are actually sincere about improving their performance and services. By not engaging your publics, you only make yourself look worse.
